Moisturizing As an outstanding moisturiser, Vitamin E restores skin hydration, keeping it soft and supple. It is ideal for dry and cracked lips. Softening Evidence shows that Vitamin E boosts blood circulation and generates new skin cells, making your lips softer. Protecting Our lips are vulnerable to environmental damage and climate change. The restorative power of Vitamin E can protect the lips by revitalizing skin cells and strengthening its natural defensive barrier. Repairing The anti-inflammatory properties of Vitamin E help to soothe and heal damaged skin. Red or inflamed, sore or swollen – this could be a sign of infection.